Sales Tech
Outcome
5% sampled → 100% graded
AI call auditing, at 100% coverage.


The problem
ProvalTech records every sales call in Fireflies. But with multiple call types and a shared recording account, there was no consistent view of rep performance, no fast escalation path when customer risk appeared, and no way to compare reps fairly across different call shapes.
What shipped
Built a system that ingests every finished call, evaluates it on service and expertise criteria, calculates a final score that adapts to the call type, emails each participant their own summary and action items, and alerts leadership when real risk surfaces, with the excerpt and recording link attached. Internal and solo calls filter out automatically so reports stay clean. Airtable dashboards surface per-call detail, per-rep scorecards, trends, and an issues board.
The result
Coverage moved from 5% sampled to 100% of calls, escalation from days to the next morning, and every rep now gets personalized feedback after every customer conversation. Zero additional manual work for the team.





